LA SCENA ANNOUNCES A STRATEGIC PARTNERSHIP WITH THE ITALIAN COMPANY ITALESSE.
Mr. Jean-Michel Marle, CEO of La Scena, has announced today the partnership with the Italian company Italesse.
Founded in 1979, Italesse is today a front-runner in the ‘beverage and design oriented tableware’ market.
"Today, more than 30 years on, Italesse is still a benchmark for the most important and exclusive wine and champagne producers, restaurants, winebars, hotels and clubs all over the world, who demand practical utility but who are also fascinated by the shapes, the colours and the materials that we use- now, more than ever, we are ready to bring this renewed experience of this culture of food and wine into every home".
Veuve Cliquot, Laurent Perrier, Mumm, Ferrari, Absolut, Heineken and many others have become early the best promoters ot the Italesse brand worldwide.
The secret? "A strong business identity, based on clear objectives and a bold and countertrend business strategy for PREMIUM articles, primarily destined to the medium to high end market, is intertwined with a fundamental production concept - that of using form and function as the starting point for all research for groundbreaking materials, the use of colours, ground-breaking technologies and ergonomic shapes".
The partnership with La Scena is in line with these.
"I'm proud of this partnership" has commented Jean-Michel Marle announcing more details for next days when it will be presented a new product La Scena.